Our logo

These branding guidelines will help you determine the best way to use our logo. Web and Print versions of the logo are ready for you to download and use as directed a little further down this page.

These guidelines have been created specifically to help you develop a unified and consistent brand application across all collateral. A strong brand is a powerful tool, it helps build awareness, associations and ultimately client loyalty.

The Fish & Co Lager Black Mark is to be used for all printed collateral including all printed publications, advertising, billboards, posters, flyers and product packaging. The immediate area around the Brand Mark must be kept free of elements that detract from the logos legibility, for example lettering, decorative devices and other logos.

Our Logo is a very valuable asset.

We must treat it nicely. We make it nice and easy with only a few steps.

Fish & Co Primary Logo

This logo is to be used for all media collateral including all printed publications, advertising, billboards, posters, flyers, product packaging and all digital media. The logo can be used with either of the two options of text only or reversed out of the background to best suite the desired use.

The Black and White or single colour version is only for situations where colour is not an option.

Fish & Co Secondary Logos

The secondary logos are to be used in situations that would be better served using this option over the primary logos. Including screen work on websites, banners, and presentations. Please make sure you are using the size that fits best for your needs and set as required in these guides.

All recommended size options have been prepared for you in web ready formats to download.

Do’s and dont’s.

You take the time to dress well. Take a moment to think about how to apply the Fish & Co logo and hook.

01 Space around the logo

Always leave the logo some space to breath. Use white or neutral backgrounds.

02 When using the strapline

Leave the logo some space to breath its just a little different with the strapline. Use white or neutral backgrounds.

03 If the unavoidable happens

If you simply have no option to sit the Fish & Co logo on a colour or image we prefer you use the negative logo.

04 Red alert!

Do not sit the logo on yucky colours. You can work with our colours.

05 Not cool

Do not use the positive or negative logo on backgrounds that are too light or cluttered.

06 Not right

Do not rotate or tilt the logo.

07 Not outstanding

Do not add embellishments like drop-shadows, embossings etc. to the logo.

Thanks for not embellishing on the logo with shadows, patterns, intricate backgrounds, or elaborate gold jewellery.

Our fonts

These are what give us or personality and keeps us consistent. The fonts are set for print and digital media.

Print and web Fonts

For all media we use Raleway Thin and Regular.
For text in digital media Open Sans.

Our colors

These are what give us or personality. We’re bright, bold, colourful and confident. They’re simply warm and friendly.

Primary Colours

These are our logo colours. These are also our primary colours for text and headers.

Fish & Co Grey

Grey PMS – 420 C
CMYK 21/17/17/0
RGB 200/200/200
Hex #c8c8c8

Fish & Co Teal

Teal PMS – 7695 C
CMYK 53/22/18/0
RGB 125/170/191
Hex #7daabf

Secondary Colours

These secondary colours can be used on print or screen for additional emphasis.
They compliment and support the primary colours

Fish & Co Cool Grey

Cool Grey PMS – 8C
CMYK 49/41/39/4
RGB 136/137/140
Hex #88898c

Fish & Co Dark teal

Dark Teal PMS – 5415C
CMYK 65/36/28/1
RGB 98/140/161
Hex #628ca1

Fish & Co Darker Grey

Darker Grey 424C
CMYK 58/49/46/15
RGB 109/110/113
Hex #6d6e71

Fish & Co Yellow

Yellow 395C
CMYK 11/0/99/0
RGB 236/232/16
Hex #ece810

When using our brand materials, please include the statement: “Fish & Co and the Fish & Co logo are trademarks of Fish & Co.”
Feel free to use unaltered screenshots for instructional purposes. Please don’t superimpose graphics, change the way our products look, or include any user information in your screenshots. You can annotate as long as the annotations are clearly distinct from the original screenshot. You can find our logos in our press kit.

Use of our brand materials

In general

Please don’t use our name, logos, or screenshots (“brand materials”) in ways that may be confusing, misleading, or suggest our sponsorship, endorsement, or affiliation. For example, your name and logo should be more prominent than the Fish & Co name or logos. And please don’t edit or change the Fish & Co logos — we like it how it is!

Advertising, promotional, and sales materials

Please check in with us before using our logo on websites, products, packaging, manuals, or for other commercial or product use. It’s ok to say in text “works with Fish & Co” or “compatible with Fish & Co” (as long as it’s true!).

Education and instruction (books, guides, publications, and conferences)

You can use our brand materials for educational and instructional purposes, but please remember that it shouldn’t be confusing or misleading, or suggest our sponsorship. We generally don’t allow use of our logos or screenshots on book covers, for example.

Also remember to include this statement (or something like it) in your printed materials: “(Title) is not affiliated with or otherwise sponsored by Fish & Co.”

Products, websites, names and logos

Please don’t use our name as a part of your company or service name, website name, trade name, or product name. Don’t use our logo or incorporate our logo into yours. Don’t use a domain name containing “Fish & Co” or any confusingly similar words.

Functional Uses (UIs / buttons)

Developers of our API can use brand materials in accordance with our Developer Branding Guidelines.

Linking to Fish & Co

If you use Fish & Co and want to use our logo to link to our site, you can use our logo if it meets the rest of these guidelines. For example, “we use Fish & Co! [linked logo or link near logo]” or “here’s a photo set (hosted on Fish & Co!).”


While we make lots of t-shirts with our logo on them, we don’t generally allow third parties to make, sell, or give away anything with our name or logo on it.

More questions?

Feel free to email contact@fishandco.com.au It helps if you send a mockup of your intended use so we can be specific in our response. We’ll do our best to get back to you ASAP but please give us two weeks to get back to you. (Please note that no response doesn’t mean approval and that we’re currently only able to respond to inquiries made in English).

By using the Fish & Co brand materials, you agree to the Fish & Co Terms of Service, these Fish & Co branding guidelines, and all Fish & Co rules and policies, as may be updated from time to time. You also acknowledge that Fish & Co is the sole owner of Fish & Co trademarks, promise not to interfere with Fish & Co’s rights in them, and acknowledge that goodwill derived from their use accrues only to Fish & Co. Fish & Co may review use of the branding materials at any time and reserves the right to terminate or modify any use.