These branding guidelines will help you determine the best way to use our logo. Web and Print versions of the logo are ready for you to download and use as directed a little further down this page.
These guidelines have been created specifically to help you develop a unified and consistent brand application across all collateral. A strong brand is a powerful tool, it helps build awareness, associations and ultimately client loyalty.
The Fish & Co Lager Black Mark is to be used for all printed collateral including all printed publications, advertising, billboards, posters, flyers and product packaging. The immediate area around the Brand Mark must be kept free of elements that detract from the logos legibility, for example lettering, decorative devices and other logos.
Our Logo is a very valuable asset.
We must treat it nicely. We make it nice and easy with only a few steps.
Fish & Co Primary Logo
This logo is to be used for all media collateral including all printed publications, advertising, billboards, posters, flyers, product packaging and all digital media. The logo can be used with either of the two options of text only or reversed out of the background to best suite the desired use.
The Black and White or single colour version is only for situations where colour is not an option.
Fish & Co Secondary Logos
The secondary logos are to be used in situations that would be better served using this option over the primary logos. Including screen work on websites, banners, and presentations. Please make sure you are using the size that fits best for your needs and set as required in these guides.
All recommended size options have been prepared for you in web ready formats to download.
Do’s and dont’s.
You take the time to dress well. Take a moment to think about how to apply the Fish & Co logo and hook.
01 Space around the logo
Always leave the logo some space to breath. Use white or neutral backgrounds.
02 When using the strapline
Leave the logo some space to breath its just a little different with the strapline. Use white or neutral backgrounds.
03 If the unavoidable happens
If you simply have no option to sit the Fish & Co logo on a colour or image we prefer you use the negative logo.
04 Red alert!
Do not sit the logo on yucky colours. You can work with our colours.
05 Not cool
Do not use the positive or negative logo on backgrounds that are too light or cluttered.
06 Not right
Do not rotate or tilt the logo.
07 Not outstanding
Do not add embellishments like drop-shadows, embossings etc. to the logo.
Print and web Fonts
Fish & Co Grey
Grey PMS – 420 C
Fish & Co Teal
Teal PMS – 7695 C
Fish & Co Cool Grey
Cool Grey PMS – 8C
Fish & Co Dark teal
Dark Teal PMS – 5415C
Fish & Co Darker Grey
Darker Grey 424C
Fish & Co Yellow
Use of our brand materials
Please don’t use our name, logos, or screenshots (“brand materials”) in ways that may be confusing, misleading, or suggest our sponsorship, endorsement, or affiliation. For example, your name and logo should be more prominent than the Fish & Co name or logos. And please don’t edit or change the Fish & Co logos — we like it how it is!
Please check in with us before using our logo on websites, products, packaging, manuals, or for other commercial or product use. It’s ok to say in text “works with Fish & Co” or “compatible with Fish & Co” (as long as it’s true!).
You can use our brand materials for educational and instructional purposes, but please remember that it shouldn’t be confusing or misleading, or suggest our sponsorship. We generally don’t allow use of our logos or screenshots on book covers, for example.
Also remember to include this statement (or something like it) in your printed materials: “(Title) is not affiliated with or otherwise sponsored by Fish & Co.”
Please don’t use our name as a part of your company or service name, website name, trade name, or product name. Don’t use our logo or incorporate our logo into yours. Don’t use a domain name containing “Fish & Co” or any confusingly similar words.
Developers of our API can use brand materials in accordance with our Developer Branding Guidelines.
If you use Fish & Co and want to use our logo to link to our site, you can use our logo if it meets the rest of these guidelines. For example, “we use Fish & Co! [linked logo or link near logo]” or “here’s a photo set (hosted on Fish & Co!).”
While we make lots of t-shirts with our logo on them, we don’t generally allow third parties to make, sell, or give away anything with our name or logo on it.
Feel free to email firstname.lastname@example.org It helps if you send a mockup of your intended use so we can be specific in our response. We’ll do our best to get back to you ASAP but please give us two weeks to get back to you. (Please note that no response doesn’t mean approval and that we’re currently only able to respond to inquiries made in English).